AS EASY AS E-M-E [ETHICAL MADE EASY]
Our dear friend and all-around incredible human from Ethical Made Easy has kindly shared her 2019 goals and advice for us to each become a little more conscious when we consume.
Working with some amazing like-minded brand and people [including us here at AC] we are always in awe of the guidance and knowledge offered by Ethical Made Easy.
So strap in with your usual [i.e. pot of tea, coffee or glass of wine] as we pull up a pew with this beauty.
Now, for those playing at home who may not know who or what Ethical Made Easy is; break it down for us.
The ultimate aim of Ethical Made Easy is to make it easy to shop ethically. When I first watched The True Cost documentary (if you haven’t yet, load up Netflix and give it a watch) I found myself with an uncomfortable taste in my mouth, but no knowledge of where to then go out and find ethically made clothes and education in one place.
I felt helpless in my new mission to change my fast fashion, bargain purchasing habits. So, I started Ethical Made Easy: your go-to source for ethical fashion brands, founder interviews, resources about what to read and watch next, who to follow, and education around fabrics and other thought articles.
Is there anything you learnt in 2018 that you will be carrying across into 2019, with regards to the fashion industry or general habits with purchasing?
A big thing for me, that I used to know nothing about, and now stand firmly on, is that ethical fashion isn’t as un-affordable as we first think.
As a society, we must focus more on the cost per wear, than the original cost of purchasing an item.
Obviously, the price of an item matters and I acknowledge that for some people it’s not possible. Yet, for those of us who do have some disposable income available, it’s worthwhile to consciously consider the price you spend on an item.
Will you wear it more than 30 times? Was it made under fair working conditions, with natural materials etc.
Overall, when you calculate how long you’ll own a garment, and the cost per wear of said garment, you’ll be surprised how much money you actually save in the long run. So for me, 2019 is a year about ensuring I’m purchasing a lot less, but a lot better.
Have you set yourself any ‘consumer’ specific goals for this new year?
This year, following on from the above, I’m only bringing in pieces to my wardrobe that I know I can wear more than 30 times in its lifetime.
Livia Firth, an outstanding role model in the world of ethical fashion, has promoted 30 wears per item you buy, and I totally agree with that. If I don’t think I could wear it every week (or fortnight), or if I don’t believe I’ll own it and love it for the next three years, then it doesn’t need to come into my home.
For those trying to purchase more consciously, what would be your top three starting tips?
- Use what you have
Don’t get rid of everything you have in the name of sustainable or ethical fashion. Wear it, make it last.
- Do you need it?
- Will you wear it more than 30 times?
Top three brands in the fashion space we should all be supporting
This is like trying to pick your favourite child…
My personal favourites are:
Ethical, sustainable, and reversible swimwear that’s made from ghost fishing nets and carpets
Honest womenswear, made in Melbourne from deadstock fabrics
Denim made different. Outland Denim crafts premium denim jeans designed to bring the worlds of our sewers and our customers closer together. They source the finest raw materials from around the world while offering sustainable employment and training opportunities to women rescued from human trafficking and sexual exploitation
Oh, and of course, Ahimsa Collective - but that goes without saying though 😉
[we swear we didn't pay her to say that!]
How do you see [or wish to see] consumers and the fashion leaders change this new year?
I’d just love for people to be more conscious about what they consume, and what they don’t consume.
It’s one thing to change your purchases to only ethically and sustainably made garments, but another to actually consider how the garment will impact your life.
If we all swapped out our current purchases with ethical fashion, we’d be broke. We need to change our mindset around what a garment/product really is and think more about it’s value to our life, rather than it’s a monetary value.
I wish to see a world where we don’t all feel constantly overwhelmed by STUFF.
I am excited to see new designers come up with practical and minimalistic designs for multiple uses, and also offer repair schemes. We need to consider how our actions are going to affect the planet and its people later down the track, and I think that starts with taking an honest look at how much and what you consume.
If you had to pick one piece of clothing to wear every day, for the rest of the year, what would it be?
I’m a sucker for a good, versatile jumpsuit.
I’m also a complete sucker for neutrals (I’m bad for making the ethical fashion movement boring with the linens and neutrals - sorry). So, reflecting on one piece of clothing I wear at least once a week: a white, long jumpsuit I purchased from Rowie the Label.