Recently in Poland, the real
slim shady Fashion Industry Leaders, stood up.
With Stella McCartney continuing to lead others into a greener and more sustainable future, a number of brands joined forces and launched the worlds first ‘Fashion Industry Charter for Climate Action.’
What does that mean? Well, the likes of Adidas, Gucci, Zara and H&M have pledged to cut gas emissions by 30%, by 2030.
Brands have signed a very public dotted line to tell the world ...
We WILL do better.
This newly formed Charter has also committed to 15 other goals, which include a commitment to analysing and setting a "decarbonisation pathway".
This essentially means that signatory companies will phase out coal-fired power generation by 2025, therefore, contributing to the overall emission reduction goal globally.
While the other 15 goals don't offer a lot of insight or detail at this point, one which we at AC are especially happy to see is..."Establish a closer dialogue with consumers and governments."
This goal will help to bring much-needed transparency to the industry, between brand and consumer.
If we want to know if our mangoes have...
A: come from a magical all-year-round-fruiting-mango-farm in Australia
B: is visiting from overseas
...then why don't we demand the same knowledge from where our textile purchases are from?
While people like Ethical Made Easy have been spreading this message, showcasing brands who are already practising what they preach, it's great to see this message become increasingly recognised and frequently discussed on a global scale.
"An Environmental and Social Emergency".
Those were the exact words used by the UN to describe the fast fashions; churn and burn practice of high volume, cheap and disposable clothing items. Which is predicted to, sadly, only increase.
Understandably, the newly formed Charter doesn't and won't be suggesting the reduction in consumption of clothing. If they did, then they wouldn't have a company. Right?
Instead, they will "facilitate and coordinate" climate work throughout the industry to help all countries reduce their emissions and become greener. This will all kick-off in early 2019.
We are strong believers of education and sharing of knowledge. It wouldn't work to try and shut down fast fashion operations but it will work to educate them and help them achieve better processes and solutions, which don't impact and harm the environment.
Just as we do here at AC, these Charter leaders are also looking at their supply chains to help reduce their overall footprints. Puma recently released data that 90% of their carbon footprint is being generated at the supply chain touch point of their production process. The Charter aren't here to point fingers. Instead, they are encouraging a congregation of key leaders in the fashion industry, to make a global change.
If you would like to vote with your wallet and support the founding signatories, we have outlined the brands who have jumped on board. Some have already shown great shifts in the greener direction [adidas]. Then there are others, which we are quite frankly excited to see how their business models and product lines change through these goals [H&M].
- Burberry Limited
- Gap Inc.
- H&M Group
- Hakro Gmbh.
- Hugo Boss
- Kering Group
- Lenzing AG
- Levi Strauss & Co.
- Mammut Sports Group AG
- Mantis World
- Otto Group
- Pidigi S.P.A
- PUMA SE
- Schoeller Textiles AG
- Peak Performance
- PVH Corp.
- SLN Textil
- Stella McCartney
- Sympatex Technologies
- Tropic Knits Group
You can also read the publically available UN document on the Fashion Industry Charter for Climate Change and their goals.