Ethos.

New Look,
Same Ethos.

A_C IS THE ACRONYM FOR our ethos: AHIMSA COLLECTIVE.

AHIMSA: BECAUSE WE AIM TO CAUSE NO HARM.
COLLECTIVE: BECAUSE THIS IS NOT A MOVEMENT EXCLUSIVE TO US. IT REQUIRES the sum of all people making small positive changes every day.

The underscore represents the design journey that ensures the brand considers all responsibility when developing products and honours its commitment to the life cycle of all elements in the final offering.

BORN OUT OF A LOVE FOR Design AND A COMMITMENT TO THE EARTH, A_C’S DESIGN PRINCIPLES ARE BASED ON A CIRCULAR ECONOMY, PRODUCING CONTEMPORARY BUT TIMELESS STYLES FOR THE MODERN MARKET WHO RECOGNISES THE NEED TO SAFEGUARD OUR FUTURE.

THE JOURNEY FROM CONCEPT TO CONSTRUCTION IS A CONSIDERED ONE, ENSURING THE PRODUCTION OF OUR ACCESSORIES IS KIND TO OUR PLANET, OUR PEOPLE AND OUR ANIMALS.

We’re not perfect and we don’t claim to be.
We recognise that major change is achieved by every one of us making minor changes every day.

We exist to help facilitate this change.

'AHIMSA':

Because we intend to cause no harm.
We apply this word to the treatment of the planet, people and the animals. Through out the life and production of our wares, there is to be no suffering in any capacity.

'COLLECTIVE':

Because this isn't a movement exclusive to us. It requires a major shift in human behaviour in the way we produce and the way we consume.